
Strategic insights for unfair competitive advantage.
Weekly, 2 minutes, no bs.
For General Managers, Sporting Directors, and the high-performance practitioners building environments where winning is the only byproduct.

First Data Scientist in Australian Domestic Cricket. 10 years inside four professional sports. High-performance and commercial. The rooms where decisions get made.
I write the letter I'd want my GM to read. Sometimes it's exciting. Sometimes it's the hard truth. Always the thing that matters most — pulled from business, technology, startups, and the bleeding edge of what's working.